5 Key Cosmetic Industry Trends for 2023 (and beyond)

5 Key Cosmetic Industry Trends for 2023 (and beyond)
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Skinification of Beauty
A key factor driving the adoption of premium cosmetics is an increased awareness of premium ingredients and their potential benefits for skin. Consumers no longer evaluate a cosmetic product on just how it makes them look: they’re looking to heal, tighten and enhance their skin as well. Nowadays, concealers don’t just improve skin tone -- they work to brighten, soothe, and plump skin as well. For beauty brands, this has meant large scale investments to create cosmetic products that blur the lines between makeup and skincare. From vitamin C-enriched tinted serums to the integration of nanotechnology for improved hydration, toxin removal and enhanced skin metabolism, cosmetic products are being supercharged beyond the usual spheres of color and coverage.



Chanel introduced a multipurpose lip and cheek pigment that melts into skin, powered by the red camellia—a botanical rich in the antioxidant protocatechuic acid. Thanks to its antioxidant properties, the balm not only provides vibrant color, but also aids skin barrier functions.

Chanel1
Victoria Beckham

Victoria Beckham Beauty put out a Satin Kajal Liner, enriched with chamomile extract, vitamin E, and panthenol. The eyeliner became popular for featuring eye-soothing and hydrating properties.

Victoria kajal
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A Focus on Clean Ingredients
NielsenIQ reported that as of 2022, a growing number of cosmetics and beauty shoppers in the US buy products meeting the strictest ‘clean’ definitions



European consumers are particularly responding to brands that claim natural ingredients (especially French consumers)