Marketing Strategy Pmm

# Marketing Strategy & Product Marketing

Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion.

## Keywords
product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training

## Role Coverage

This skill serves:
- **Product Marketing Manager (PMM)** - Positioning, messaging, competitive intel, launches
- **Head of Marketing** - Strategy, budget, org design, pipeline targets
- **Head of Growth** - Experimentation, activation, retention, growth loops
- **CMO/VP Marketing** - Executive strategy, board reporting, team leadership

## Core KPIs by Role

**PMM**: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth

**Head of Marketing**: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth

**Head of Growth**: Activation rate, WAU/MAU, conversion rates across funnel, payback period, viral coefficient (PLG)

**CMO**: Revenue growth %, pipeline coverage (3-4x), team productivity, budget efficiency, NPS/brand health