Reference / Understand Alireza Rezvani Claude Skills

Marketing Strategy Pmm

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.

# Marketing Strategy & PMM

Product marketing patterns for positioning, GTM strategy, and competitive intelligence.

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## Table of Contents

- [ICP Definition Workflow](#icp-definition-workflow)
- [Positioning Development](#positioning-development)
- [Competitive Intelligence](#competitive-intelligence)
- [Product Launch Planning](#product-launch-planning)
- [Sales Enablement](#sales-enablement)
- [International Expansion](#international-expansion)
- [Reference Documentation](#reference-documentation)

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## ICP Definition Workflow

Define ideal customer profile for targeting:

1. Analyze existing customers (top 20% by LTV)
2. Identify common firmographics (size, industry, revenue)
3. Map technographics (tools, maturity, integrations)

Classification

Reference Documentation, cheatsheets, setup guides

Reference Understand

Explain or analyze

Scope Project

This codebase

Triggered Activates on context match -- file patterns, topics, working state

Marketing Strategy Pmm

Tags

Classification